This project was part of RGD’s Project-Based Mentorship program and involved creating a made-up brand identity, including logos and their applications. The project spanned eight weeks and was a collaborative effort between Creative Director Taralyn Carver, Art Director Danzel Carrasco, and junior graphic designers.

Innoviva is a dynamic advertising agency specializing in OOH advertising, design, social media campaigns, and web development. The brand’s aesthetic merges Renaissance classicism with edgy Gen Z imagery, creating a unique fusion that appeals to both classical art enthusiasts and trend-conscious audiences. This creative blend sets Innoviva apart, making the brand memorable and engaging across diverse demographics.