Campaign Project
Client:
UN Women Concept Campaign
“Break The Silence” is a conceptual awareness campaign designed to support UN Women’s efforts to end gender-based violence. The powerful visual metaphor red lips sewn shut represents the silencing of women’s voices due to abuse, fear, or societal stigma. This campaign aims to provoke public awareness, initiate conversations, and encourage donations to support survivors of violence.
Hidden Reality of Emotional Abuse
“Break the Silence” is a social awareness campaign addressing emotional and verbal abuse against women. The stitched red mouth symbolizes the forced silence of victims, while bold typography calls for action. To bring the message to life, I created a cinematic subway mockup featuring a distressed woman and a couple arguing in the background. Blurred commuters walking by reflect society’s tendency to overlook silent suffering. This project blends design and storytelling to highlight the urgency of speaking up against gender-based violence.
Why Society’s Turns Blind Eye
Abuse, especially emotional and verbal, often happens behind closed doors or in subtle public moments that are easy to ignore. Society tends to look away for several reasons: discomfort, lack of awareness, or a belief that it’s “not their place” to interfere.
In busy, fast-paced environments like a subway station, people are conditioned to mind their own business even when someone nearby is clearly suffering. There’s also a cultural stigma around discussing domestic issues, which discourages victims from speaking up and bystanders from stepping in.
This campaign confronts that apathy by visually placing the suffering front and center, making it impossible to ignore. It asks the viewer: Will you keep walking, or will you finally see?
Speak up. Stand with victims.
#Break the silence
Reflection
“This project challenged me to think beyond aesthetics and use design as a tool for empathy, awareness, and social change. By placing the poster in a real-world context, I explored how visual storytelling can confront uncomfortable truths and inspire action. “Break the Silence” reminded me that design has the power not just to inform but to make people feel, reflect, and respond.”