Campaign AD Project
Brand:
Team Project:
Art Director: Aathmaja Ananth
Graphic Designers: Me, Iveen Delepena, June Yim
Photographers: Jiening Cai, Puni Tien
Model: Me, Iveen Delepena
This #SharePeace campaign is a reimagined project originally inspired by the Peace Tea brand. This campaign aims to support Ukraine, promoting messages of peace and unity through visuals and strategic design.
This campaign project for Peace Tea, a brand known for its refreshing iced tea beverages targeting health-conscious young adults, was a collaboration between graphic designers and photographers.
As the art director, I led the visuals and art direction for the campaign. I transformed key elements, such as turning a lemon into a peace symbol, which became the centerpiece of our billboard. My responsibilities included planning props, directing photographers, and ensuring the project’s creative vision aligned with our peace and solidarity theme. The #SharePeace campaign showcases my ability to adapt existing projects to align with meaningful social causes. This project not only highlights my skills in art direction, graphic design, and collaboration but also my commitment to using design as a tool for positive change.
Magazine, Web Banner & Billboard
